American Dental Accessories, Inc.

Written By Rylie Brown

  • Email Campaign & Automation Strategy

  • Email Copywriting

  • Project Management

3-Month Pilot Engagement: Customer Acquisition & Growth Project

American Dental Accessories, Inc. was founded in 1985, filling a gap in the market to provide dental professionals with a choice — a product catalog that came with exceptional customer service and economic prices. Finally, they didn’t have to compromise one for the other.

Today, they assist over 100,000 dentists with their extensive catalog of dental accessories — from exam and hygiene products to infection control and office equipment — specialized customer service, free technical assistance, and everyday low prices.

Prior to our engagement, their digital presence was nearly obsolete as they focused on print marketing and catalogs, word of month, and their loyal customers’ high LTV. They partnered with my team to scale SEO and email marketing efforts.

Email Marketing Strategy

Guided strategy on creating and launching highly sophisticated automated email flows catered to their customers’ journey and lifecycle.

Smile! We’re Generating Revenue…

  • Launched 4 new flows on Feb 5, 2024, featuring a robust discount strategy:

    • Abandoned Cart

    • Browse Abandon

    • Customer Win-back

    • Welcome Series

  • By March 1, 2024, automated emails drove $13,975.46

Featured Email Creative

Copywriting & Creative Direction

Rylie Brown
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