WatchBox
SEO Copywriting
Improving rankings time after time
With offices in global locations like Hong Kong and Switzerland, WatchBox is the world’s leading platform for buying, selling, and trading pre-owned luxury watches. As seasoned collectors and enthusiasts turn to online shopping to meet their needs, the company continues to innovate and meet customers where they are — offering an unrivaled selection, guaranteed authenticity, and superior in-house watchmaking services.
Watchbox’s goal was to drive organic growth and higher visibility in core transactional SERPs where users were searching for specific watch brands, like Rolex or Patek Philippe. Organic traffic had seen a decline over the last year, so the team was eager to find ways to turn this trend around. By closely partnering with their marketing and content teams, we were able to make scalable SEO efforts a priority, capturing opportunity on some of the industry’s most competitive search terms.
Organic Growth for a Top Luxury Brand
32% Increase in Non-Brand Impressions YoY
30% Increase in Organic Lead Forms
17% Improvement in Rankings on Core Transactional Keyword Buckets
49% Increase in Organic Traffic YoY for Transactional PLP Pages
Optimized Product Listing Pages
A significant portion of the opportunity for WatchBox was driving increased visibility for users searching for specific watch brands (like Rolex, Patek Philippe, etc). On many of these SERPs, product listing pages or shopping focused pages were appearing for the majority of transactional search queries. Optimizing these pages and improving the user experience with additional information was a big part of our SEO strategy. We optimized existing copy, added bottom copy, and incorporated frequently asked questions and pricing tables to drive additional value for the user. Over the course of the next two years, we optimized 189 existing PLP pages and created over 40 new category pages.
*All of the following PLP pages were written and optimized by Rylie. Click the links to read!
(These are live pages and are subject to updates from the WatchBox team. Some edits may have been made since original copy was written)
A. Lange & Söhne Buyer’s Guide (unpublished)
F.P. Journe Buyer’s Guide (unpublished)
