Kendra Scott

Written By Rylie Brown

  • SEO Copywriting

From a spare bedroom to the top of SERPs

Kendra Scott founded her jewelry business in her spare bedroom in 2002. Since then, the company has grown to be a billion dollar fashion brand.

They had an overall goal to drive eCommerce growth in the organic search (SEO) channel. To help reach their SEO and brand goals, we proposed creating a specific hub of content to share their extensive jewelry and style knowledge. Along with this, we proposed a glossary of terms to help deliver on their brand promise and help make fashion and its trends more accessible to all.

The Kendra Scott Encyclopedia

Copywriting and SEO Strategy

Results That Make a Statement

  • 3x Increase in Non-Brand Impressions Over 3 Years

  • 1.5x Increase in Non-Brand Clicks Over Last 3 Years

  • 43% Increase in Organic Revenue Over the Last 3 Years

*All articles featured below were written by Rylie. Click any image to read the full article!

Rylie Brown
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